Feature Ideas

We will be launching Website audit soon which will specifically give you insights into how you can optimize your GMB landing page. It might be good to do a case study of the before and after. Not sure if this will be effective though without considerable data points. Explore.

Many customers use our tool to prospect for potential clients. We can adapt features to specifically target them.

The landing page and the website on Google Business Page is an important ranking factor. Create feature where users can get actionable insights on how to optimize their website to rank better on maps.

This is the follow up to the website audit 1 where we launched the website audit. Here we will do the following: Get feedback from users about the value and if there are other fields we can add. Maybe make some fields more opiniated and some less opiniated. Make it show on all chrome extension, not just on individual page. Some pages can refer to it as 'Website' and some it can be 'Website Audit'.Review user behaviors and feedback, and try to provide more values.

We had some issues where with rank check data discrepancy in very highly dense location. The specific examples where from India. Create a solution for this. Also increase the speed of the rank check.

When we did category dilution study (link: https://www.gmbeverywhere.com/case-studies/does-adding-categories-hurt-rankings) we noticed that for some categories the ranking did not change at all when we added. For the others it changed a lot. Why is that? Couple of hypothesis: Maybe website did not mention those categories? Maybe google does not increase ranking for related keywords, and maybe does it more for completely new ranking. Possible case study: Do a test where we add category, then wait to see if the rank is still flat lining, then update the website data and then wait for a week. This should show if the website data was the culprit in the last experiment.

Update rank check to see more data like 3 pack data and multi location ranking for same business.

Local Scan breaking for a very few, reinforce it.

This would make is easier to sort through data and make the right choices

Many people believe in category dilution even through they have not done experiments on it. Maybe we should do a case study.

Make this backlog public.

Using consistent brown color across all tool so that it is easier on the eyes

Rename 'Teleport' tool to rank check tool.